Ezine Marketing: Different Types of Ezines Ads

Written on March 10, 2010 – 12:31 pm | by | If you want to put your product or service in front of a very specific target group of people, then ezine marketing may be the way you want to go. Ezines, electronic magazines, are similar to offline newsletters, except they are delivered via email. It's not spam because people who subscribe to ezines ask for more information about the topic that interests them. Ezines vary in different topics such as golf, business, cooking, sports, pets and much more. Some ezines have 5 subscribers and other ezines have a million subscribers. Just like offline magazines and newsletters, ezine publishers offset the cost of publishing by selling advertising-----this is where you can get in front of your perfect avatar (prospect). The key to ezine advertising is to place your ads in the right niche. Don't try to sell your golf products to cat lovers or place an ad about bicycles in a cooking ezine. Marketing your products and services to the right people. You get the idea. Another thing you want to keep in mind with ezine advertising is to understand the various types ads you can place in an ezine:

• Advertorial-A special ad that are very effective yet hard to find. It appears to be an article but it is an ad.
• Classified Ad-A 3-5 line small text ad to build curiosity; not used to sell products.
• Banner Ad-A flashy attention getter ad with an html link to sell a product or service.
• Solo Ad-An ad that is sent to the subscribers by itself in an email; usually more expensive than the other forms of ezine ads.
• Sponsor Ad-A 12-15 line ad that can appear at the top of the ezine (top sponsor, middle of the ezine (middle sponsor) or at the bottom of the ezine (bottom sponsor); top sponsor ads cost the most and bottom sponsor ads cost the least.

Now, you may be wandering where you can find ezines.... Well, there are few places you can go. There's Charlie Page's Directory of Ezines. You can use Google's or any other search engine; just make sure you use the advance search feature. And, you can always go on different forums and ask people about various ezines. But, before you go out and start spreading ads everywhere, learn more about how ezine marketing can bring traffic to your website. Click Here To Get A Free Book On Driving Highly Targeted People To Your Website.

Laticia Howard, Co-owner of Christian’s Inspiration and Creator of Network Marketing Solution.